Flagship Store Opening Party


Friday, October 3rd marked the Grand Opening Party for our Flagship store on Fillmore St. in San Francisco. With the impending rain holding off just long enough for everyone to enjoy a shower free evening, the party proved to be a great success. Appetizers and drinks were flowing as our guests were treated to several of our newest collections along with some new design elements that had recently been added to our store. The whole Hlaska team was on hand to answer questions, mingle and enjoy the night with our family, friends and neighbors. We were pleased to welcome many local magazine and blog writers who were able to learn more about us as a company and view all of our collections.

Founder and CEO Anthony Mazzei offered the crowd some insight into his name choice (a combination of Helsinki and Alaska) and design philosophy (scientific inspiration mixed with thoughtful design) with a speech that also acknowledge all those who have been a part of his dream and were able to witness its culmination in the opening of our first store. Vintage skeleton keys were handed out at the door; two special keys were mixed in with the lucky recipients receiving $500 off their purchases that night. The staff also donned the keys as a way to identify themselves as those who could help everyone with questions or purchases, and as a slight nod to our scientific and classic inspirations. The night wound down just as the rain crept in and all our guests departed with well wishes for the future and their new bags and wallet in tow.

We'd like to take this opportunity to thank all who came out to see our store, support us or just say hello. We look forward to many many years here on Fillmore and hopefully we'll be coming to a city near you soon.

Labels: flagship, Hlaska, party, store